7 Customer Acquisition Strategies to Win More Customers.

When H&M took to Instagram to promote their affiliation, it was a robust strike. The smooth movement of showing how their clothing looks awesome on the singer and a commoner took customer acquisition strategies to a different level. Because common people love to do what their influencers are doing, this move from H&M was just perfect for new customer acquisition and re-engaging existing ones. And this was probably the best online customer acquisition services moves by the brand.

 
Brands use various channels for marketing their products and services. Customer acquisition is no more restricted to just sending out emails or cold phone calls. It is more of a multi-channel managing facet where brands leverage the power of words, visuals, and customer behavioral data. When talking about actionable strategies to accelerate your customer acquisition to elevate conversion rate and win more customers, I will start with emails. Here’s Why? Emails are the most popular and proven model of establishing a brand-customer relationship and elevating customer acquisition than otherwise any other channel.


I. Increase engagement with email automation campaigns

You can use emails to increase the engagement rate. Let’s suppose you have sent out a campaign now targeting certain topics in the form of a newsletter. Give the effort at least 48 hours. After that, segment those subscribers who have received your email in their inbox but did not open it. You can resend the email, but this time with a new subject line and some critical modifications in the content to this group in particular for improving some aspects. To those who have opened your email but never clicked on the built-in links, you can send another set of emails urging them to engage with your brand.

II. Creating eye-catching content and functional web design for customer acquisition

Content is king. Isn’t that a familiar statement? Well, that is true. Content that is powerful and relevant can change the fate of your marketing efforts. You can earn backlinks, press coverage, and traffic to your website with eye-catching content. For instance, the content that Coca-Cola uses- is smooth, eye-catching, and visually enriched. Coca-cola made a little change by printing individual names on the bottles, and that was it. People went ga-ga over this short change, making this campaign attract more success.

Along with content, user-friendly website design plays a pivotal role in pumping up their customer acquisition strategy. If your prospects cannot understand your website’s flow, the chances are that they will get lost. It is essential to build designs that follow a fixed flow, with all the actionable buttons placed prominently. Make the website experience as smooth as possible.

III. Republish and update Old Content

Once upon a time, you had written a splendid article. Then what? You forgot that!



Digital marketing is a constantly evolving industry. To stay up to date with the latest trends, it’s important to maintain a fresh and updated portfolio. Republishing and updating old content can help keep your portfolio modern and relevant.



This may seem like an overwhelming task, but it doesn’t have to be!



Many companies republish, optimize or update their older content in order to save time, maintain consistency with their brand, and keep up with industry trends.



The best practice that you should apply is to consistently republish your old content such as blog posts with some more updates. If your users found them valuable at any given point in time, it is worth re-sharing and including recent valuable updates to grow your business.

Also, your old content republished with current updates often boosts up your ranking on search engines and will generate much value for you. Now, isn’t that we all want? Use those contents that were once famous but got lost with time to evolve them in terms of rank.



Your old content will require industry updates that will add much value for your prospects and users. When you offer enriched content with insightful data, you are sure to receive more views, sign-ups, and appraisals. This is a proven working method of customer acquisition, which we have tried at Fairtech and surprisingly saw great results when we reviewed our customer acquisition analytics.



IV. Republish Content to social media and community forums

It’s always a good idea to republish content that has already been published on different platforms. There are many reasons to do this, for example, you are targeting new audiences with the same content or the content needs a refresh.



This is a great way to improve your reach and grow your audience, but it’s important not to bombard them with information for the same reason. Instead of sending out promotional messages on social media, for instance, you should mix them up with other types of posts like conversations or updates about your work.



Social media networks are a gamut of knowledge these days. We get to know so much about almost everything around us right into our newsfeed. Why not leverage the potential of social networks. Since social media platforms have such a vast user base, winning customers in terms of conversion with great content is relatively easy. While your customers engage with your brand more, you can also interact with them in real-time here every single time.

V. Co-Brand Content and Share Leads can increase customer acquisition rates

What you were doing alone will now be done by another brand as well. Confused?



Co-branding means promoting a piece of work by two brands who have mutually agreed to do so because that works best. The scale of success is big following this approach because your content is heavily viewed by your customers and the customer-based owned by the other brand. It doesn’t have to be expensive.



You partner with a substantial customer-based brand but are not a direct competitor to your business. For instance, remember the collaboration of Red Bull and GoPro that started back and their “Stratos” campaign drive?



In this co-marketing effort, while two brands promote one content, they will also share the leads and referred inquiries. Both brands use leads generated by this collaboration. It is a win-win situation for both brands.

VI. Give more than your customer’s expectations

Meeting customer expectations is always the priority. But why stop there when you can give out so much more. Try pushing your limits and give your customers more than expected. You can offer:

• Special discounts to new sign-ups
• Promotional coupons to existing users upon completing a specific action
• Live webinars, free ebooks, and Case Study compilations

When you offer something to your customers without any hidden motive, your customers feel happy. Some marketing efforts such as inbound marketing are about making your customers feel good about their decision of leaning toward you and associating with your brand. Well, not, of course, by making a loss to your business. But small promotions and offers go a long way (and honestly, it comes in handy and increases your revenue if you think properly!).


VII. Set-up Affiliate programs

Affiliate programs have their own set of paths in terms of advantages. They are, in a way, also a two-way deal that matters a lot. While a brand offers affiliate programs for customer acquisition, a customer joins an affiliate program to get paid in terms of benefit.



How does it work? Suppose your brand is A and your customer X is interested in your affiliate program. You provide an affiliate link which X will use for the referral loop and bring in more customers to sign up with A. When new customers sign up for features of premium plans with A, X receives a commission in the exchange.


Affiliate programs can be of three types:

• Paid email campaigns to someone’s email lists
• Featuring on websites with a more significant follower base
• Writing sponsored content

Brands often set up affiliate programs to win more customers without taking the effort from their end. It is more like developing a chain. You acquire one customer who, in turn, acquires more customers through referrals, via email, and content publishing. You pay them for their efforts (in the form of commissions or money).